Web Development
Mission B
Empowering Swiss citizens to contribute to national biodiversity goals through an engaging, multilingual platform that has mobilized over 8 million square meters of protected land.
A nationwide biodiversity initiative platform connecting Swiss citizens to register and track biodiversity areas, with over 8 million square meters of registered land.
Project Overview
Client Background
SRF, as Switzerland's leading public broadcaster, launched Mission B as part of their commitment to environmental awareness and citizen engagement. The initiative required a robust digital platform capable of handling nationwide participation while supporting Switzerland's multilingual population (German, French, Italian, and English).
Challenges
Creating a platform to mobilize an entire nation around biodiversity presented unique challenges. We needed to design an engaging experience that would motivate citizens to participate, build a scalable system capable of handling high traffic during media campaigns, implement accurate area registration and mapping functionality, support four languages with consistent user experience, and visualize collective impact to maintain community momentum.
Goals & Objectives
Implementation Process
Our Solution
We developed a comprehensive web platform that combines environmental purpose with engaging user experience. The architecture supports high-traffic periods during media campaigns while maintaining responsive performance. Core features include an interactive area map visualizing registered biodiversity zones across Switzerland, a user-friendly registration flow for adding and measuring biodiversity areas, a multilingual content management system with full localization support, an inspiration gallery showcasing successful projects and ideas, community features enabling users to discover and connect with nearby projects, and a real-time counter displaying cumulative biodiversity area achievements.
Results & Impact
- Over 8,190,000 square meters of biodiversity area registered
- Nationwide participation across all Swiss cantons
- Seamless multilingual experience in four national languages
- High engagement during coordinated media campaigns
- Platform stability maintained during peak traffic periods
- Positive reception as a model for citizen-driven environmental initiatives
Technology Stack
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