E-commerce
Forward Builders Supplies
Transforming a traditional builders merchant into a digital-first retailer with a powerful e-commerce platform serving trade professionals and homeowners across the UK.
A comprehensive Magento e-commerce platform for a UK building and landscaping supplies merchant with thousands of products and nationwide delivery.
Project Overview
Client Background
Forward Builders Supplies Ltd is an established UK builders merchant with decades of experience serving the construction and landscaping industries. With changing market dynamics and increasing customer expectations for online ordering, the company needed a robust e-commerce solution that could handle their extensive product catalog while providing the personalized service their customers expected.
Challenges
Building an e-commerce platform for a builders merchant presented unique challenges distinct from typical retail. We needed to manage a complex product catalog with thousands of SKUs across diverse categories, implement sophisticated pricing including VAT handling, bulk discounts, and trade pricing, create area-based calculators for paving, aggregates, and decking products, build a delivery system with local free delivery and nationwide shipping options, integrate inventory management across multiple locations, and ensure the platform could handle seasonal traffic spikes.
Goals & Objectives
Implementation Process
Our Solution
We developed a comprehensive Magento 2 e-commerce platform tailored to the building supplies industry. Key features include an advanced product catalog with category-specific attributes and filtering options, a project calculator allowing customers to calculate materials needed by entering dimensions, a flexible pricing engine supporting VAT toggling, trade accounts, and promotional pricing, a smart delivery system with postcode-based local delivery and nationwide shipping, a customer account management with order history, saved projects, and quote requests, and a powerful search and navigation optimized for trade professionals who know exactly what they need.
Results & Impact
- Successful launch of full-featured e-commerce platform with thousands of products
- 4.8 out of 5 stars based on Google Reviews
- Project calculators reducing customer ordering errors
- Flexible delivery options serving local and nationwide customers
- Trade account features supporting B2B customer relationships
- Mobile-responsive design enabling on-site ordering from construction sites
Technology Stack
Like What You See?
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